Privacy Policy for RCR Plumbing LLC

Effective Date: November 3, 2026 Last Updated: November 3, 2026 Website: https://www.rcrplumbingllc.com/

RCR Plumbing LLC ("Company," "we," "us," or "our") respects the privacy of our customers, website visitors, and service recipients. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit https://www.rcrplumbingllc.com/ (the "Site"), contact our office, request an estimate, schedule plumbing services, or communicate with our dispatch and service teams.

1. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked with you ("Personal Information"). We collect this information directly from you and automatically through your use of our Site.

A. Information You Provide Directly to Us

When you submit an estimate form, request emergency dispatch, schedule an appointment, or contact us by telephone, email, or SMS, we may collect:

• Contact Information: First and last name, physical service address, billing address, email address, and mobile/telephone number.
• Service Details: Descriptions of your plumbing issue, fixture types, emergency status, property type (residential or commercial), and photos/videos you upload to assist in diagnostic triage.
• Transaction & Billing Data: Payment details (processed securely via our third-party payment processors), service history, and signed work authorizations.
• Customer Feedback: Ratings, reviews, and survey responses submitted through our review funnel or customer service follow-ups.

B. Information Collected Automatically

When you navigate our Site, we automatically collect certain technical and usage data through cookies, server logs, and tracking technologies, including:

• Device & Technical Data: IP address, browser type and version, operating system, device identifiers, and network information.
• Usage Data: Pages viewed, time spent on pages, navigation paths, referring URLs, click-to-call link interactions, and timestamp data.
• Analytics Data: Aggregate metrics collected via Google Analytics 4 (GA4) to understand how visitors engage with our service pages.

2. How We Use Your Information

We use the Personal Information we collect for legitimate business purposes, including:

• Fulfilling Service Requests: Scheduling appointments, dispatching technicians, diagnosing plumbing systems, executing repairs, and delivering invoices.
• Customer Communications: Sending appointment confirmations, live technician arrival ETA updates, emergency dispatch coordination, and responding to inquiries.
• Payment Processing: Securely processing credit card, check, or financing transactions for completed plumbing services.
• Reputation & Review Generation: Sending post-service customer satisfaction surveys and review requests via SMS or email to help improve our local services.
• Regulatory Compliance: Submitting required backflow test reports and compliance documentation to the Western Virginia Water Authority (WVWA) or local municipal building departments on behalf of commercial clients.
• Site Optimization & Security: Monitoring Site performance, preventing fraud or malicious activity, and improving user experience and page load speeds.

3. Telecommunications & SMS Messaging Policy (A2P 10DLC Compliance)

RCR Plumbing LLC utilizes text messaging (SMS) to provide timely, transactional service updates to our customers.

A. Types of Messages

By providing your mobile telephone number through an estimate request form, phone call, or service authorization, you consent to receive transactional and operational SMS notifications, which may include:

• Service appointment confirmations and schedule reminders.
• Real-time technician dispatch notifications and arrival ETAs.
• Diagnostic follow-up notes and digital estimate links.
• Post-service satisfaction follow-ups and links to leave a review (e.g., our /review/ gateway).

B. Frequency and Carrier Rates

• Message frequency varies based on the status of your active service appointments and inquiries.
• Message and data rates may apply depending on your mobile carrier plan.

C. Opt-Out & Assistance

• To Stop Receiving Texts: You may opt out of receiving SMS messages at any time by replying STOP, CANCEL, or UNSUBSCRIBE to any text message received from RCR Plumbing LLC. After opting out, you will receive one confirmation message, and no further SMS messages will be sent to your mobile device (urgent communications will default to telephone voice calls).
• For Help: Reply HELP to any message or contact our office directly at (540) 907-2297 or service@rcrplumbingllc.com.

D. Strict Mobile Information Non-Disclosure (Carrier Whitelist Guarantee)

4. How We Share Your Information

We do not sell, rent, or trade your Personal Information. We share information only under the following limited circumstances:

• Service Providers & Platform Partners: We disclose information to trusted third-party vendors who perform operational functions on our behalf, including dispatch software (e.g., ServiceTitan, Jobber), SMS gateways, cloud hosting providers, credit card processors, and analytics providers. These parties are contractually obligated to keep your data confidential and secure.
• Municipal Authorities: For backflow testing, grease trap compliance, or permitted work, customer and property address information is shared with the Western Virginia Water Authority (WVWA) or municipal building departments to satisfy statutory code requirements.
• Legal Obligations & Safety: We may disclose information if required by applicable federal, state, or local law, regulation, subpoena, or legal process, or to protect the safety, rights, or property of RCR Plumbing LLC, our customers, our technicians, or the public.
• Business Transfers: If RCR Plumbing LLC enters into a merger, acquisition, reorganization, or sale of company assets, customer information may be transferred as part of that transaction.

5. Cookies and Tracking Technologies

Our Site uses standard session and persistent cookies, pixels, and tracking tags to analyze site traffic, personalize content, and measure conversion activity.

• Essential Cookies: Necessary for the technical operation and security of the Site (e.g., form spam defense via Cloudflare Turnstile or Google reCAPTCHA).
• Analytics Cookies: Handled via Google Analytics 4 to collect anonymized usage metrics. You can manage or disable cookie preferences directly in your browser settings.

6. Data Security and Retention

• Security Safeguards: We implement technical, administrative, and physical security measures—including SSL/TLS encryption for all website data transmission—to safeguard your Personal Information against unauthorized access, loss, alteration, or disclosure.
• Data Retention: We retain your contact information, service records, and transaction history for as long as necessary to maintain your customer account, support warranty and maintenance obligations, satisfy municipal code recordkeeping requirements, and resolve disputes.

7. Your Privacy Rights

Depending on your jurisdiction and subject to applicable legal limitations, you have the right to:

• Inquire about the Personal Information we hold about you and request access.
• Request corrections to inaccurate or incomplete contact or property information.
• Request deletion of your Personal Information, subject to statutory recordkeeping requirements (such as tax, accounting, and Virginia Class A contractor documentation mandates).
• Opt out of future promotional communications at any time.

To exercise any of these rights, contact us at service@rcrplumbingllc.com or call (540) 907-2297.

8. Third-Party Websites and Services

Our Site contains links to external platforms, including Google Maps, Nextdoor, Facebook, and the Western Virginia Water Authority. We have no control over and assume no responsibility for the privacy practices, content, or policies of third-party websites. We encourage you to review their individual privacy statements before submitting personal data.

9. Changes to This Privacy Policy

We may periodically update this Privacy Policy to reflect modifications in our business operations, technology, or legal requirements. When updates are published, we will revise the "Last Updated" date at the top of this page. Your continued use of our Site or plumbing services following the posting of an updated policy constitutes acceptance of the changes.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us:

RCR Plumbing LLC ATTN: Privacy & Compliance [Street Address] Roanoke, VA 24011 Telephone: (540) 907-2297 Email: service@rcrplumbingllc.com Virginia Class A Contractor License: #2705 - XXXXXX